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UPES ON

MBA With Specialization In Marketing Management

The University of Petroleum and Energy Studies' MBA with specialization in Marketing Management is designed to equip students with a strong understanding of the markert behavior. The curriculum focuses on Marketing Analytics, Consumer Buying Behavior, Brand Management, Integrated Marketing Communication, Advertising and more.

30, April 2024

Start Date

₹150,000 (INR)

Gross tuition

Academic Requirement

A student must have Graduation with 50% marks

MBA With Specialization In Marketing Management

Program Overview

Marketing budgets are set to surge, with digital advertising and social media expected to experience a 10% to 25% increase, according to SAMY Alliance Marketing Trends. Beroe Market Research predicts that the marketing consulting market will grow to $343.5 billion by 2025, offering some of the highest-paying jobs in the industry. With technology and data trends constantly reshaping the industry, companies are actively seeking skilled individuals who have mastered basic marketing principles and the latest know-how.


UPES ON's 2-year MBA with specialization in Marketing Management equips students with expertise in creating and executing marketing strategies, conducting market research, managing brand identity, and evaluating marketing effectiveness. This program keeps students ahead of the curve with the latest knowledge, abilities, and methods in marketing strategy, consumer behavior, and market analysis to build businesses.

Key Highlights

Interactive live sessions
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Interactive live sessions

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Dedicated academic advisor

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Facilitated group interactions

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AI-integrated futuristic curriculum

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Robust learning management system

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Real-world application

Extensive Career Support

Who Is This Program For?
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Young Engineers and Project Managers who want to upskill for Marketing roles.

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Freshers and early professionals looking forward to pursuing their careers in Marketing.

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Senior Managers who want to shift or make a career in Marketing Management across industries.

What our learners have achieved

Marketing skills

Apply key marketing theories, frameworks, and tools

Utilise information

Analyse external and internal marketing environment

Exercise critical judgment

Engagement and reflection with existing marketing literature

Our Top Recruiters

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Sample Degree Certificate
Sample Degree Certificate

Earn valuable credentials and recognition

MBA With Specialization In Marketing Management Course Eligibility And Admissions

Eligibility

  • Bachelor required, minimum 50% marks
Course Fees

Invest In Your Success

₹150,000 (INR)

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