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31, October 2024
Start Date
CHF4,500 (CHF)
Gross tuition
Academic Requirement
Bachelor’s degree with a minimum overall score of 55% (GPA 2.0 on a 4.0 point scale) or higher.
An intensified competitive landscape has made marketing increasingly essential for the success of modern organizations. Emerging technology has paved the way for more advanced and nuanced marketing techniques, but, at the same time, they have challenged marketers in identifying and implementing the most feasible and beneficial approaches in a given context. The concepts of luxury branding and brand value management need high-level expertise in optimizing marketing functions to target potential customers and improve the experiences of existing clients. Rushford’s MSc in Marketing is a research-oriented program that will enhance your theoretical foundation and expertise in the most relevant marketing tools and strategies suitable to contemporary business dynamics. You will develop advanced analytical and technical skills, improving your chances of lasting engagement with employers and industry specialists. The program will develop and hone your skills at strategic, operational, and management levels, increasing your agility in marketing operations and people handling, business analytics, leadership, communication, business ethics, and legal business framework. Our all-inclusive course content will build a strong foundation in marketing and business concepts. You are required to hold at minimum a recognised bachelor’s degree with a minimum overall score of 55% (GPA 2.0 on a 4.0 point scale) or higher. In some instances, you may also require relevant work experience and/or research experience. If applicable, you may demonstrate this through submission of a CV, portfolio, and/or a personal statement.
Live and interactive sessions
Flexible learning environment
Broad range of choices
Advanced and nuanced marketing techniques
High-level research and analytical skills
Gobally recognized program and accreditation
Learn
Align personal goals with organizational objectives
Develop skills
Devise adequate marketing and branding strategies
Innovate
Make innovations and promote continuous learning
MSc in Marketing
Rushford’s 60 ECTS (One-year)
MSc in Marketing comprises 15 courses – 5 Core Courses and 10 Marketing specific courses. To be qualified for 60 ECTS MSc, you must complete all 15 courses.
Each course comprises of 4 ECTS.
Our student success is our success. Read our students’ testimonials and feedback on how MSM Unify changed their lives.
"The contents and curriculum are at par with the global reputed universities like Oxford and Cambridge. Joining Rushford was the best decision for me."
"The best part about the course is that is not an entirely remote program, you get to visit the campus for your exams and gives you a clear sense of belonging to the institution. The support I’ve received from my Program Coordinator Ms Suman Grover throughout the course was remarkable. The faculty was brilliant, and their quality of teaching was par excellence. Overall, a very seamless and delightful experience"
Head of Supply Chain & Technology
"The Program is very exible and equally enriching to my eld of practice i.e Power System Engineering. Additionally, the coursework gives you ideas, and relevant theories to help you develop the skillset that you need, and experiment with the issues that you face at the site."
Protection and Control Engineer
"Being an Ex Airman from IAF transformed to work in Oil and Gas industry obviously a challenge. Such kind of professional courses from UPES Centre for Continuing Education (UPES ON) beneted a lot to improve the domain knowledge, condence ̀ and career opportunities not only in India but also across the globe."
Victor CCED
"It was a delightful and professional experience for me with UPES Centre for Continuing Education (UPES ON). The syllabus was industry-relevant and because of that, l learned a lot during my job. Online lectures were very helpful for seamless studies. I am highly obliged to whole team’s immense support and cooperation."
Indian Air Force
"MBA in Power Management from UPES Centre for Continuing Education (UPES ON). has given me self-condense in my career in going ahead to different roles and has added a feather to my career cap in getting a nice role in the engineering department. In my previous organization, I was Engineer- in Electrical & Automation looking after the Projects at the site, which was tough, but it gave a direction to my career. And after my MBA at UPES Centre for Continuing Education (UPES ON), I got a newer and bigger role in Tata Power in the Corporate Office and work as the Team Lead-Engineering Department."
MBA Power Management
"The program helped me in a detailed study of Supply Chain and Logistics. Also, I got to know how all things work in any organization. Through this program, I got knowledge about how the inventory is managed and other things as well. This benefitted me in my career because I applied the same thing in my job profile, which is being appreciated by seniors."
Super Specialty Hospital/Pharmacist.
I must say, MSM Unify opened a world of opportunities for me. They made recommendations on what programs and institutions would best suit my interest and credentials. I recommend MSM Unify to anyone looking for an organisation committed to their student’s success.
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