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Rushford Business School

Master of Science (MSc) in Marketing

The Master of Science in Marketing program at Rushford Business School offers a comprehensive and advanced curriculum designed to equip students with the skills and capabilities required to excel in the dynamic field of marketing. The program aims to provide students with a thorough understanding and skill development in marketing. Thr program has a focus on the latest technology and intensive training in market research and marketing communication. Campus: 100% Online Course duration: 12 months Credits: 60 ECTS

31, October 2024

Start Date

CHF4,500 (CHF)

Gross tuition

Academic Requirement

Bachelor’s degree with a minimum overall score of 55% (GPA 2.0 on a 4.0 point scale) or higher.

MSc-Marketing

Program Overview

An intensified competitive landscape has made marketing increasingly essential for the success of modern organizations. Emerging technology has paved the way for more advanced and nuanced marketing techniques, but, at the same time, they have challenged marketers in identifying and implementing the most feasible and beneficial approaches in a given context. The concepts of luxury branding and brand value management need high-level expertise in optimizing marketing functions to target potential customers and improve the experiences of existing clients. Rushford’s MSc in Marketing is a research-oriented program that will enhance your theoretical foundation and expertise in the most relevant marketing tools and strategies suitable to contemporary business dynamics. You will develop advanced analytical and technical skills, improving your chances of lasting engagement with employers and industry specialists. The program will develop and hone your skills at strategic, operational, and management levels, increasing your agility in marketing operations and people handling, business analytics, leadership, communication, business ethics, and legal business framework. Our all-inclusive course content will build a strong foundation in marketing and business concepts. You are required to hold at minimum a recognised bachelor’s degree with a minimum overall score of 55% (GPA 2.0 on a 4.0 point scale) or higher. In some instances, you may also require relevant work experience and/or research experience. If applicable, you may demonstrate this through submission of a CV, portfolio, and/or a personal statement.

Key Highlights

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Live and interactive sessions

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Flexible learning environment

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Broad range of choices

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Advanced and nuanced marketing techniques

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High-level research and analytical skills

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Gobally recognized program and accreditation

What our learners have achieved

Learn

Align personal goals with organizational objectives

Develop skills

Devise adequate marketing and branding strategies

Innovate

Make innovations and promote continuous learning

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Syllabus

MSc in Marketing 
 

Rushford’s 60 ECTS (One-year) 
 

MSc in Marketing comprises 15 courses – 5 Core Courses and 10 Marketing specific courses. To be qualified for 60 ECTS MSc, you must complete all 15 courses. 
 

Each course comprises of 4 ECTS.

Master of Science (MSc) in Marketing Course Eligibility And Admissions

Eligibility

  • Bachelor required, minimum 55% marks
Course Fees

Invest In Your Success

CHF4,500 (CHF)

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