Master of Science (MSc) in Marketing
31, October 2024
Start Date
CHF4,500 (CHF)
Gross tuition
Academic Requirement
Bachelor’s degree with a minimum overall score of 55% (GPA 2.0 on a 4.0 point scale) or higher.
Program Overview
An intensified competitive landscape has made marketing increasingly essential for the success of modern organizations. Emerging technology has paved the way for more advanced and nuanced marketing techniques, but, at the same time, they have challenged marketers in identifying and implementing the most feasible and beneficial approaches in a given context. The concepts of luxury branding and brand value management need high-level expertise in optimizing marketing functions to target potential customers and improve the experiences of existing clients. Rushford’s MSc in Marketing is a research-oriented program that will enhance your theoretical foundation and expertise in the most relevant marketing tools and strategies suitable to contemporary business dynamics. You will develop advanced analytical and technical skills, improving your chances of lasting engagement with employers and industry specialists. The program will develop and hone your skills at strategic, operational, and management levels, increasing your agility in marketing operations and people handling, business analytics, leadership, communication, business ethics, and legal business framework. Our all-inclusive course content will build a strong foundation in marketing and business concepts. You are required to hold at minimum a recognised bachelor’s degree with a minimum overall score of 55% (GPA 2.0 on a 4.0 point scale) or higher. In some instances, you may also require relevant work experience and/or research experience. If applicable, you may demonstrate this through submission of a CV, portfolio, and/or a personal statement.
Key Highlights
Live and interactive sessions
Flexible learning environment
Broad range of choices
Advanced and nuanced marketing techniques
High-level research and analytical skills
Gobally recognized program and accreditation
What our learners have achieved
Learn
Align personal goals with organizational objectives
Develop skills
Devise adequate marketing and branding strategies
Innovate
Make innovations and promote continuous learning
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Syllabus
MSc in Marketing
Rushford’s 60 ECTS (One-year)
MSc in Marketing comprises 15 courses – 5 Core Courses and 10 Marketing specific courses. To be qualified for 60 ECTS MSc, you must complete all 15 courses.
Each course comprises of 4 ECTS.
Eligibility
- Bachelor required, minimum 55% marks
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