Rushford Business School
Master of Business Administration (MBA) in Marketing
The Rushford Business School's Online MBA in Marketing program is designed to equip students with the skills and knowledge to become effective business leaders. The program emphasizes strategic thinking, planning, and execution, with a focus on real-time application in the workplace. With a focus on strategic thinking, real-time application, and digital marketing, the program prepares graduates to meet the evolving demands of the marketing industry.
Credits: 90 ECTS
31, May 2024
Start Date
CHF4,500 (CHF)
Gross tuition
Academic Requirement
Bachelor’s degree with a minimum overall score of 55% (GPA 2.0 on a 4.0 point scale) or higher.
Program Overview
Marketing is about meeting human and social needs in a profitable manner. It is an exciting field of business that is well suited for people who are creative, analytical and like to work in a fast-paced work environment. This is also a very challenging area of business where professionals and the management have to devise marketing strategies and plans to ensure that the most number of people are able to be influenced to purchase the product or the service the company is offering to its customers. The market is full of competing companies, products, and services. The purchasing decision is influenced by several factors. Emotional factors such as the perception of trust and honestly are as important as the perceived quality of the product or service. Brand management is an essential element of Marketing and we are aware of how well-established brands can influence customer purchasing decisions. This program will expose you to several such case studies on brands and overall marketing so that you learn hands-on marketing concepts during the program. The program has been designed and is taught by experts in Marketing and the objective of the program is that you gain a thorough understanding and skill development in the area of marketing, especially keeping the latest technology in view. The program will also provide intensive training in market research and marketing communication.
Key Highlights
Internationally recognized MBA Degree
Alumni status of an International business school
Real-world simulations for learners
Networking events
Personality assessment using a validated tool for MBTI
Self-paced learning environment
What our learners have achieved
The accomplishments of our learners
Multiple specializations
Specialize in a specific domain or industry
Grown professionally
Accelerate professional aspirations through sheer knowledge
Practical skills
Skills and wisdom building throughout the program
Our Top Recruiters
Syllabus
MBA - Marketing - Online
Master of Business Administration (MBA) in Marketing
Course Eligibility And Admissions
Eligibility
- Bachelor required, minimum 55% marks
Course Fees
Invest In Your Success
CHF4,500 (CHF)
MSM Unify Success Stories
Our student success is our success. Read our students’ testimonials and feedback on how MSM Unify changed their lives.
"The contents and curriculum are at par with the global reputed universities like Oxford and Cambridge. Joining Rushford was the best decision for me."
Rohit Panish
"The best part about the course is that is not an entirely remote program, you get to visit the campus for your exams and gives you a clear sense of belonging to the institution. The support I’ve received from my Program Coordinator Ms Suman Grover throughout the course was remarkable. The faculty was brilliant, and their quality of teaching was par excellence. Overall, a very seamless and delightful experience"
Head of Supply Chain & Technology
Sai Kiran Bandlamudi
"The Program is very exible and equally enriching to my eld of practice i.e Power System Engineering. Additionally, the coursework gives you ideas, and relevant theories to help you develop the skillset that you need, and experiment with the issues that you face at the site."
Protection and Control Engineer
Akshay Sreenivasan
"Being an Ex Airman from IAF transformed to work in Oil and Gas industry obviously a challenge. Such kind of professional courses from UPES Centre for Continuing Education (UPES ON) beneted a lot to improve the domain knowledge, condence ̀ and career opportunities not only in India but also across the globe."
Victor CCED
Francis Salath Victor
"It was a delightful and professional experience for me with UPES Centre for Continuing Education (UPES ON). The syllabus was industry-relevant and because of that, l learned a lot during my job. Online lectures were very helpful for seamless studies. I am highly obliged to whole team’s immense support and cooperation."
Indian Air Force
HR Godara
"MBA in Power Management from UPES Centre for Continuing Education (UPES ON). has given me self-condense in my career in going ahead to different roles and has added a feather to my career cap in getting a nice role in the engineering department. In my previous organization, I was Engineer- in Electrical & Automation looking after the Projects at the site, which was tough, but it gave a direction to my career. And after my MBA at UPES Centre for Continuing Education (UPES ON), I got a newer and bigger role in Tata Power in the Corporate Office and work as the Team Lead-Engineering Department."
MBA Power Management
Satya Prasad Nayak
"The program helped me in a detailed study of Supply Chain and Logistics. Also, I got to know how all things work in any organization. Through this program, I got knowledge about how the inventory is managed and other things as well. This benefitted me in my career because I applied the same thing in my job profile, which is being appreciated by seniors."
Super Specialty Hospital/Pharmacist.
Deepika Dharamshila Narayana
I must say, MSM Unify opened a world of opportunities for me. They made recommendations on what programs and institutions would best suit my interest and credentials. I recommend MSM Unify to anyone looking for an organisation committed to their student’s success.
Ali Asgar Nasir
