Rushford Business School
Doctor of Business Administration (DBA) in Marketing
The Rushford Business School's Doctor of Business Administration (DBA) in Marketing is a flexible yet rigorous 180 ECTS credits doctoral program designed to equip business students, managers, practitioners, and leaders with high-level knowledge, research, and analytical skills. This program can be completed entirely online, allowing students to define the pace at which they complete the program. The duration of the program is 36 months.
Campus: 100% Online
Course duration: 36 months
Credits: 180 ECTS
31, May 2024
Start Date
CHF9,900 (CHF)
Gross tuition
Academic Requirement
"Master’s or an equivalent recognized academic title in Business and Management; Master’s or an equivalent recognized academic title in any discipline with over 5 years of managerial and/or business experience; Bachelor’s degree or an equivalent recognize
Program Overview
The DBA in Marketing is a 180 ECTS credits doctoral program designed to equip business students, managers, practitioners, and leaders with high-level knowledge, research, and analytical skills so that they can apply these personal and professional attributes to solve the most complex business problems. In contrast to programs at the master level, the DBA program focuses on the application of theory to real-world business challenges. Students are expected to go through a transformative learning process that enhances their research skills, so they view business situations differently with an emphasis on applying research methods and finding solutions that lead to organizational efficiency, growth, and long-term sustainability. This is a flexible though rigorous program that can be completed 100% online. Students define the pace at which they complete the program. Based on the pathway that the student chooses (Coursework vs Research), the duration of the program will vary significantly. Most students are expected to achieve the qualification within 3 years of joining the program. However, the research pathway can lead to the qualification in less than 3 years. The Rushford DBA in Marketing program focuses on applied research so that executives, managers, and practitioners can start applying what they learn in the program in their organizations in real-time. We focus on ensuring that our students develop a very high level of expertise in all areas of marketing.
Key Highlights
Live and interactive sessions
Flexible learning environment
Personalized thesis supervision
Broad range of choices
High-level research and analytical skills
Globally recognized program and accreditation
What our learners have achieved
Learn business fundamentals
Deep understanding of international business practices
Communication
Develop business communications
Articulate
Articulate complex ideas, strategies, plans, and tactics
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Syllabus
DBA in Marketing
Students can complete the DBA program through two different pathways.
Mixed Mode - The DBA in Marketing mixed-mode pathway focuses on coursework completion and gaining a high level of knowledge and applied research skills before moving to the dissertation phase of the program. This pathway is particularly suited to graduates, junior to mid-level managers with less than 5 years of experience in business and management.
Research Mode - This DBA in Marketing through research pathway is well suited for candidates who have significant management and business experience, usually over 5 years. A doctoral mentor will be assigned early in the program to work with the student towards the preparation of the dissertation.
Doctor of Business Administration (DBA) in Marketing
Course Eligibility And Admissions
Eligibility
- Bachelor required, minimum 55% marks
Course Fees
Invest In Your Success
CHF9,900 (CHF)
MSM Unify Success Stories
Our student success is our success. Read our students’ testimonials and feedback on how MSM Unify changed their lives.
"The contents and curriculum are at par with the global reputed universities like Oxford and Cambridge. Joining Rushford was the best decision for me."
Rohit Panish
"The best part about the course is that is not an entirely remote program, you get to visit the campus for your exams and gives you a clear sense of belonging to the institution. The support I’ve received from my Program Coordinator Ms Suman Grover throughout the course was remarkable. The faculty was brilliant, and their quality of teaching was par excellence. Overall, a very seamless and delightful experience"
Head of Supply Chain & Technology
Sai Kiran Bandlamudi
"The Program is very exible and equally enriching to my eld of practice i.e Power System Engineering. Additionally, the coursework gives you ideas, and relevant theories to help you develop the skillset that you need, and experiment with the issues that you face at the site."
Protection and Control Engineer
Akshay Sreenivasan
"Being an Ex Airman from IAF transformed to work in Oil and Gas industry obviously a challenge. Such kind of professional courses from UPES Centre for Continuing Education (UPES ON) beneted a lot to improve the domain knowledge, condence ̀ and career opportunities not only in India but also across the globe."
Victor CCED
Francis Salath Victor
"It was a delightful and professional experience for me with UPES Centre for Continuing Education (UPES ON). The syllabus was industry-relevant and because of that, l learned a lot during my job. Online lectures were very helpful for seamless studies. I am highly obliged to whole team’s immense support and cooperation."
Indian Air Force
HR Godara
"MBA in Power Management from UPES Centre for Continuing Education (UPES ON). has given me self-condense in my career in going ahead to different roles and has added a feather to my career cap in getting a nice role in the engineering department. In my previous organization, I was Engineer- in Electrical & Automation looking after the Projects at the site, which was tough, but it gave a direction to my career. And after my MBA at UPES Centre for Continuing Education (UPES ON), I got a newer and bigger role in Tata Power in the Corporate Office and work as the Team Lead-Engineering Department."
MBA Power Management
Satya Prasad Nayak
"The program helped me in a detailed study of Supply Chain and Logistics. Also, I got to know how all things work in any organization. Through this program, I got knowledge about how the inventory is managed and other things as well. This benefitted me in my career because I applied the same thing in my job profile, which is being appreciated by seniors."
Super Specialty Hospital/Pharmacist.
Deepika Dharamshila Narayana
I must say, MSM Unify opened a world of opportunities for me. They made recommendations on what programs and institutions would best suit my interest and credentials. I recommend MSM Unify to anyone looking for an organisation committed to their student’s success.
Ali Asgar Nasir
